Key Dates of Retail Holiday Calendar
Retail holidays are peak shopping days for both brick-and-mortar and online stores. Some popular retail holidays, such as Black Friday or Christmas Eve, are well known to many consumers and an opportunity for businesses to take advantage of to increase sales. Therefore, brands need to understand these retail holidays well. In the retail holiday calendar, there are monthly holidays and retailers need to keep most in mind no matter where they do business. First of all, in January, stores need to pay attention to New Year’s Day (January 1st). This is a great time to promote and execute marketing campaigns into solutions, self-care, and annual planning or goals. If the clothing or health and beauty brands know how to understand the market needs and provide the best services, they will gain significant benefits on this occasion. Besides, getting to know customers day in the first quarter is also equal to getting feedback from customers via text survey or live chat. This will help the store improve its business and strengthen its relationship with customers. February has one of the most attractive retail events which is Valentine’s Day on February 14. This day is celebrated all over the world so it is quite a large scale. Brands advertise Valentine’s Day promotions to boost sales and ensure people can make purchases in time. Besides, March has International Women’s Day. Usually, businesses choose programs or messages that honor women as the main strategy for this retail day and attract many customers. April has two notable retail occasions: Easter and Earth Day. Children’s retail stores are usually very active on Easter, and brands also hold an in-store event with attractive gifts for buyers. Along with that, Earth Day is a day to celebrate sustainability in retail. This is also an opportunity to encourage buyers to access products that are less harmful to the environment.![Retail Holiday Calendar: Key Dates and Strategies](https://www.connectpos.com/wp-content/uploads/image-2169.png)
Retail Holiday Calendar Strategies
After understanding the retail holiday calendar, retailers need to learn and prepare strategies and programs for these days. First of all, one thing they need to keep in mind is to avoid overselling. They should not abuse and use up all the key dates in the calendar to organize discounts and perform programs because it will no longer be able to attract customers. This can reduce brand awareness. Therefore, it is necessary to let shoppers “wait” for the next sale to attract them more. In addition, choosing the date to carry out retail campaigns will help businesses best prepare their goods. They should perform inventory management and staff planning for the highest selling efficiency. Notably, on select retail occasions, the company can also choose to push ads for in-stock products. This will benefit them in terms of revenue. Besides, according to the retail holiday calendar, the company also needs to allocate resources appropriately. To prepare a sales event, managers must spend a lot of internal resources to manage and execute. It includes time, money, and manpower to control stock, run marketing programs, track orders, and execute orders properly to satisfy consumers. It will be difficult if resources are not controlled and revenue will also be affected. As a result, retailers need to devote time to design, preparation, copying, inventory, sales staff training, and other resources. Moreover, the key things that brands need to focus on are increasing brand value, researching new SKUs (Stock Keeping Units), optimizing product pages, and leading other growth initiatives. That is what makes stores in business long and effective. Along with that, choosing a strategic date for the drop is also important and needs careful consideration.![Retail Holiday Calendar: Key Dates and Strategies](https://www.connectpos.com/wp-content/uploads/image-2167.png)
Conclusion
The retail holiday calendar isn’t just for marking Black Friday deals and December holiday shopping. It includes dozens of events, both online and offline, that retailers can prepare and engage to serve current and future customers. They must be ready for marketing, inventory, and logistics. This will make the customer shopping process more seamless. If you are looking for a tool to help you manage your holiday business, feel free to contact us. Source: https://www.connectpos.com/retail-holiday-calendar-key-dates-and-strategies/►►►► Our related services: Bigcommerce BackOrder, Bigcommerce automation, BigCommerce Integration, Automation Template, IT jobs in Vietnam, tuyển dụng fresher, tuyển dụng IT, tìm việc IT, việc làm IT