HubSpot Lead Scoring – How to Analyze Predictive Lead Scores

It is common for a marketing team to consider a lead great, but a sales team may consider a lead worth exploring. We recommend leveraging HubSpot lead scoring as a Diamond HubSpot Partner Agency to help prioritize leads and decide who’s worth reaching out.

What is HubSpot Lead Scoring and How Does It Work?

Lead nurturing is about building relationships with leads. This is something that any smart marketer or salesperson will understand. How can businesses organize their leads to better target their outreach efforts? HubSpot lead score is where this comes in.

HubSpot defines lead score as the “process of allocating a value to each lead in order to prioritize outreach.” This helps marketing and sales teams to prioritize leads and improve outreach, in order to convert more leads into customers.

HubSpot lead scoring relies on a variety of factors. It is important to determine the importance of each factor. This can be time-consuming so we recommend HubSpot, which predicts lead score and determines if a lead qualifies based on the information in your contact list.

How does HubSpot predict lead scoring?

HubSpot analyses the customers and industry customers of a business to determine if they will become customers within 90 days. HubSpot uses a variety of data to calculate the lead score.

  • Demographic information about a contact
  • Information about the company of a contact
  • HubSpot CRM records the behavior of a contact with your business.
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HubSpot use this information to determine if a contact opens marketing emails or fills out forms on your site. HubSpot also provides key information that allows sales and marketing teams to analyze and compare predictive lead scores, including contact priority and likelihood of closing.

Likelihood To Close

HubSpot defines likelihood of closing as the “score that represents the percentage chance that a contact will close as a customer in the next 90 days.” A contact with a close probability score of 74 means that a 74% chance exists of them becoming customers in the next 90-days.

Get in touch with Priority

HubSpot defines contact priority as “four equally sized levels of your contacts.” Each tier is a measure of a contact’s likelihood to close. Although it is common for HubSpot accounts that are newer to see lower scores at the top tier, as customer and contact data accumulates, higher scores could appear in the top Tier.

You can prioritize and segment leads using tiers to build CRM filters. HubSpot lead scoring allows businesses to determine whether a lead will convert into a customer. This information allows employees from different departments to discuss which lead relationships they should prioritize. This data also provides insight into contacts who are interested in forming a relationship with you.


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